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The Shine Studio wins plaudits for exhibition design

We love it when a plan comes together. After loads of hard work, on both The Shine Studio's part and our client's, we were able to see months of planning come together at a major industry trade show, at which our clients were exhibiting for the first time.

And we were really chuffed that our design received such a positive reaction from the target market of designers at the show. Because we were able to help elevate our client's offer from their competitors, they have already had really encouraging conversations with potential new business.

The Shine Studio on tour

We built on a marketing theme which we've been incorporating into our work for them over the past year - that Graphite Creative is the home of beautiful print. This was the starting point for our design.

From there, we knew that the design had to work on several different levels:

It needed to be clear what the company's offer was, and we used a list of all the different finishes they offer in a bold, graphic design on one side of the stand, so it was obvious to all.

Finishes offered by The Shine Studio

We incorporated elements that would encourage visitors on to the stand to explore, including the tactile 'house' boards with samples of beautiful print they have achieved for existing clients on the left side wall, and the flowers, which were printed with different finishes, and made into a fun display at the back of the stand.

A fun display from The Shine Studio

We designed some little notebooks which were clearly branded with our clients ID to give away at the show, and these went, we were told, like 'hotcakes'!

It was a great project to work on and it will be interesting to see what the business outcomes are for our client over the next few months. If the initial reactions are a measure, I think it will have proved a worthwhile investment! 

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